10 Reasons why Google doesn’t like your Website

10 Reasons why Google doesn’t like your Website

From my experience over the last 10 years building, maintaining and optimising websites I have seen lots of different websites, so here is 10 reasons why Google doesn’t like your website and hot to fix them

10 Reasons why Google doesn’t like your Website

  1. Google doesn’t know about your business and business website.
  2. Your website is too slow
  3. Your website has lots of missing pages (404’s)
  4. Your pages do not target a single topic
  5. No one else on the web knows about your business
  6. There are errors on your website code
  7. Your website is blocking Google from checking your website
  8. Google cannot understand how your website flows
  9. Google cannot confirm your business details
  10. Your website is not secure

1. Google doesn’t know about your business and business website.

If Google doesn’t know about your website then it cannot provide it as a solution when some one searches for a problem your business resolves.

How to Fix

Setup Google search console filling out the profile, I would also recommend setting up Google analytics and linking them both together too.

2. Your website is too slow

I am sure you have heard or seen it, with mobile browsing and people getting busier people are not willing to wait longer than 5 seconds to load. How log does your website take to load?

Website is too slow

How To Fix

Use Google page speed to test each page on your website. This will provide a score for mobile and desktop along with solutions on how to fix them.
There are other service such as GT metrix and pingdom tools which will score your speed. I often find large images have been uploaded and the website has to load the 4mb file then scale it down to a 0.2mb version to display. Why not upload the 0.2mb version and use that.

3.Your website has lots of missing pages (404’s)

A 404 refers to a missing page. I am sure you have all seen this come up when searching on the web you click on a link and a 404 page comes up saying the page was not found. If you have lots of these on your site then google will question if your website actually contains the information to satisfy this search query, also the knock on affect is it would then question all the other links to your website. You whole website could suffer if you have too many 404’s

Fix 404’s

To fix your 404’s you will need to know what people are searching for on your website.

Method 1- Google Search Console. This free service provided by Google is fantastic for this. log in to your Google Search console > Click on ‘Diagnostics’ > Click on ‘Crawl Errors’ > Click on ‘Not Found’ and you will see a list of all the pages where a 404 page was displayed. Now check them and update the link on your website.

Method 2-Use a Plugin. I would not recommend installing a plugin specifically for this , but actually using the functionality built in to an already fantastic plugin – Rank math. As part of this SEO plugin there is a 404 Monitor. It will monitor your website for when your 404 page is displays and record the referring link. They have a great article with videos on how to use their plugin to record, find and fix.

Also to keep a customer engages on your site have an amusing 404 page. Here are some examples: Spotify , Adobe , Headspace and more

4. Your pages do not target a single topic

Each page or post on your website should address 1 specific need or service, but sometimes some sites try and address multiple issue on 1 page so when google reads this and places it in the search results it gets confused as to what problem it solves. If Google gets confused then the chances are they potential customers will too and end up moving back to the search results page and on to the next site… your competitor.

Stop that bounce, each page to its own

When creating your fantastic content keep it simple, to the point and on topic. An example is If you maintain Tennis courts and you describe what you do, you may have lots of services such are Moss removal, fencing, Net replacement and Macadam repair like these guys do – Court solutions South East. If you check their site they have a specific page for each service they offer.

5. No one else on the web knows about your business

If no one on the web knows about your business and neither does Google, Bing or your search engine of choice, how are they meant to show it in the results? I know that with a new website this is exactly where you start from and it is hard, but this is what SEO specialists fix.

Shout Loud and Proud

first off as in the UK 85% of searches are made using Google tell them about your business and website. they have 2 tools for this: Google My Business and previously mentioned Google search Console. Bing has Webmaster tools and so do other search engines. Once they know contact directories like Yellow pages, Yell.com. check your listings here

6. There are errors on your website

If you have errors on your website this does not look good for human eyes and for the Google Bots that check your website. these errors could be broken image, the web page not displaying correctly, website code showing.

Fix up look sharp

Exactly that fix your error and issues to get your website looking sharp. Check your website even if it is new to give you peace of mind or so your web designer can fix them. To get this report enter your details in the form below.

7. Your website is blocking Google from checking your website

If your website is blocking Google from checking your website to discover all the pages, pictures and awesome content you have created how are you going to get to that important top spot on the results page?

Check your settings

There are 2 main things to check for WordPress users. Other users only have the 1.

Part 1 check your Robots.txt file. This is a file that the search bots on the internet sent out by Google read before checking your website. If this files tells them ‘No entry’ they do not go any further. For advice on setting up your Robots.txt file Google has a great guide

Part 2 WordPress users. Within the WordPress dashboard there is a tick box which is to ‘Discourage search engines from indexing this site’. This is mainly ticked when developing the site and should be unticked when made live, but can be missed. This box is located under Settings > Reading page.

8. Google cannot understand your website layout

The search engines will check your website and will use the links on each page to hop to the next page and so on. If there are pages that it cannot find then they will be missed. If these are your critical pages or part of your ‘Funnel’ then they might not have links from other pages, so how can this be fixed? On many websites if you scroll to the bottom of the page there is a link to a ‘Sitemap’ page. This page will be like a directory or Phonebook of all the pages on your website.

Importance of Sitemaps

To get all of your pages discovers by the search engines, why not give them a list and location of all of your website pages and pictures. This is called a sitemap and is normally in xml format. Mine can be found here https://wdexplored.co.uk/sitemap.xml . If using WordPress then many of the SEO plugins will create this page and in the webmaster tools or Google search console you can submit this page so the bots will go here first so they know what they have to check. Once submitted check back to make sure the search engine did not have any issues reading it.

9. Google cannot confirm your business details

If Google is not sure about your website details, when a customer searches for your phone number which one is correct? I am sure your website contains your telephone number, but what if another website with a different company name has the same telephone number? which business name is correct? Or if a website shows your company name with a different phone number? Can you see the confusion. This is why why core business details need to be the same across the web. This is often referred to a N.A.P and stands for Name, Address, Phone number.

Check your business details

this might sound complicated or have you thinking how can you check the whole of the internet. Good news you don’t have to. there are some FREE tools that will make your life easier. These are: SEM rush Listing Management , MOZ Local search and Whitespark. If there are any inconsistencies you can not address them.

10. Your website is not secure

In this day and age with cyber security being in the headlines regularly and reports of companies being hacked as a business owner we need to do our bit and make sure that we do not make it easy for these hackers to get our customers information. It is so vital that Google uses this as a ranking factor and if your website is not secure it will damage where you come in the rankings. Google chrome will not show the padlock either.

Safe and Secure

The first pint to make your site secure is to get an SSL certificate ( Secure Sockets Layer). This is a protocol to make sure any information entered in to your website is secure. Information such as customer name, email address, telephone number and message from your contact page. Most web hosts include an SSL certificate as part of your plan. Contact your host if you are not sure about getting this set up. also using a service such as Why no Padlock https://www.whynopadlock.com/ to make sure everything on your webpage is secure. It will mean entering in each page but is worth the time investment.

In conclusion

So these are just 10 possible points why you are not on page 1 of Google and the list is not exhaustive. If you are unsure contact your web designer or SEO specialist ( Pick me!) to discuss. why not go armed with a report checking many of the mentioned options so you both know where to start. Enter your details in below

Image SEO – 6 great steps to getting more from images

Image SEO – 6 great steps to getting more from images

Are the images on your website doing as much as they can?

If the picture shows on the webpage, then most would say yes, But images can do a lot more than look nice on your website. For instance Google will scan them and display them in the Google image search, They can help your page rank for keywords, They can provide valuable links back to your site if people use them on their website or blog.

We will run through some tips to make sure you are getting the most from your images.

Size

The size of the image you upload to your website can make a huge difference. The larger the file the longer it will take to load on the visitors device. As more and more people are using mobile devices (Phones and tablets) this can seriously impact the loading time. If you site takes more than 5 seconds to load then the majority of people will go back to google and check for the next option, doing this hurts your site.

How can you fix this?

If you have lots of image already on your site or it has been up for a while then the thought of editing each individual image or picture can be daunting. Having a WordPress website you can install a plugin to reduce the image size and quality. There are many available but I would recommend Ewww images or ShortPixel. Please see the blog post ‘website image optimisation‘ on how to install and setup the plugins.

Moving forward please try to make sure that if you want the image to show on your website at 512 by 512 then it is already at these dimensions.

Also Make sure the file size is around 100kb. This will mean the image will load quickly on a mobile device. Using Photoshop can be a bit daunting and having to pay someone to make the changes to each image you want to use can be expensive. We use Photoshop Elements for this. A guide can be found on the blog ‘Photoshop elements tips

Image Quality and File Type

With the world getting higher definition screens you may think that you need to keep the image as high resolution as possible. In reality you can reduce the quality down and this will make the whole file size smaller meaning faster load time.

The file type i.e image.jpg or image.png can make a difference depending on what the image contains. If you have a clear background then it will be .png. Both are good and covered in the blog post ‘Photoshop Elements Tips’

Save for the web in Photoshop elements
 

Alt Tag

Depending on how you edit your website you may use a visual editor or just read the HTML code. Every image has an alt tag. This is use for when blind mode or image loading is disabled. The search engine cannot view the image so will categorise it using the ALT” ” tag details.  In the exampled below using WordPress. when adding the image to the page filling in the Alternative Text box will populate the Alt section in the pages source code.

The alt attribute provides alternative information for an image if a user for some reason cannot view it (because of slow connection, an error , or if the user uses a screen reader).

Exif data

When you take a photo with your camera, the image itself isn’t the only thing that’s recorded. Other information like the date, time, camera model, and a host of other camera settings are also captured and stored within the image file. You may or may not want to keep or remove this from  the file before uploading it to the web.  The Exif data can have an impact on your image SEO so be sure to check the plugin settings if using WP Smush it or ShortPixel 

File name

You may just be using the file name from the camera or company name 1, but the file name of an image will help toward your SEO. The filename should be descriptive, include applicable keywords and use hyphens instead of spaces to separate words. When trying to maximise your SEO and get your page ranking in the all important number 1 spot in Google leave nothing to chance.  In the example below you can see the file is called ‘Image SEO wordpress image details.png’

Image-SEO-Image-file-name

Check through your website now using the Media library (If using wordpress) or an FTP client and you may find all sorts of file names in the folder.  For reference WordPress uses /Wp-content/uploads/2021/04   the last 2 sections are year and month of upload if you have the default ‘Organize my uploads into month – and year folders’ option checked.  

We do not use this and prefer to have a single folder with all the images in as if we need to search for an image it will be easier to find. 

Watermark

Watermarking the images is normally only found on the popular sites or where the images are for sale. This is not something that will affect your SEO directly, but if someone ‘borrows’ an image from your site and in the corner you have your watermark then people can see where it originally came from and may then search for your website and more

Why you should Invest in Your Website

Why you should Invest in Your Website

I have a website but don’t get anything from it, why invest more time effort and money to it?

it can link all your social profiles together, be a contact point for new customers. Friendly welcoming , ideal to showcase your business your way and your rules. Is your company name, address and phone number correct across the web?
It will help market local and global depending on your business.

Data Privacy Laws – How is your privacy policy?

Data Privacy Laws – How is your privacy policy?

Data privacy law
Image by kalhh from Pixabay

Data Privacy Laws, Are you up to date?

Companies are consuming personal information on millions of customers, and since almost everything has become digitized, this

It’s important to have a privacy policy on your website.
As we all know, the recent data breach of Facebook has been very newsworthy and exposed how easily user information can be obtained without consent or knowledge.
The GDPR (General Data Protection Regulation) is set to take effect in May 2018 and will ensure that any business collecting personal information about their customers, must ask for explicit consent before doing so.  The new law also applies to websites hosted outside of Europe as well.

In this article you’ll learn why I trust Termageddon to provide compliant policies for my customers and myself.

What’s being done about the mishandling of private data?

The European Union was one the first places to make a sweeping law change (called GDPR) forcing companies (of any size) to report what information they are collecting and what they do with it. You will have noticed more and more and more websites asking you to agree to their policy or notices when you first enter their website— that’s thanks to GDPR.

What does this mean for you?

As someone who owns or manages a website, it’s likely that many of these laws apply to you and your website.

The majority of the laws being passed are done to protect the citizens of a specific state or country, and worded (paraphrasing here) so that any website that is accessible from citizens of those areas must comply.

In other words— Germany’s new act might apply to you in the U.K even though your business doesn’t operate in Germany.  Your compliance is required because people in Germany are able to access your website.You could block people from certain regions accessing your website, but if a client is travelling to a blocked country this could cause issues.

What are the consequences of non-compliance?

Using the new California Consumer Privacy Act (CCPA) as only one example, the penalty for non-compliance is up to $7,500 per infringement— and an infringement can come from each and every Californian who visits your website.

With nearly 40 million people in California alone, and American’s appetite for litigation, it’s clear that this isn’t something you want to put your company at risk of— no matter the size (or your ability to do math).

Does your website need to comply?

While there’s no blanket answer for this without looking at your website individually, it’s a safe bet that your website meets the criteria and is legally obligated to company with dozens of laws that you probably didn’t even know existed!

If you have an eCommerce store, use Google Analytics, or even have something as simple as a contact form (so people can send you an email directly from your website) there are laws already in effect that you are obligated to comply with.

This means that the vast majority of small business websites are subject to compliance— including most of my customers.

Are your policies compliant?

If you’re unsure (or sure they aren’t!) then you could be subject to massive fines and even lawsuits.

SIGN UP FOR A FREE POLICY AUDIT!

How do you comply with privacy laws?

This can get fairly complicated quickly— but essentially you need to have a Privacy Policy (and in some cases a Terms of Use document and Disclaimer) that states (in legalese) what data you collect, what you do with it, and how people can request you erase their data.

These documents are most commonly drafted up by lawyers, and are specific to your website (meaning a “generic template” just won’t do). While there are hundreds of generators and templates on the market willing to take a quick buck from you for a policy— most of these don’t actually comply with the laws that are being updated, changed, and created every day.

If you opt to go the safe route and hire a lawyer to write your privacy policy, you’ll want to keep them on retainer— as you’ll need to have them update your policy any time Nebraska, New Hampshire, Oregon (or any other governing body in on the globe) passes anything new.

Unless you are the lawyer on retainer— this isn’t welcome news.

The most cost-effective & complaint solution

I’m not sure lawmakers think of the logistics of these things and the impact this will have on small businesses who can not afford to either comply or not comply.

The fines for non-compliance seem to be aimed at large corporations, as racking up only just a few of them could bankrupt many of the 28.7 million small businesses in America—but there’s no exception for a mom-and-pop shop.

A lawyer is going to cost you a few grand to draft a policy, and will happily invoice you whatever they please to update it continuously.

Luckily, I’ve found a much more cost-effective way to protect your business— it’s called Termageddon.

Termageddon was founded by a privacy and technology attorney, and offers a solution unlike anyone else on the market.

For just £15 per month, you can have compliant policies (privacy policy, terms of use, disclaimers, and more) that are specifically generated for your website and stay up to date as laws across the globe change.

How, you ask?

Using their policy generator you answer a few questions about your website and the type of data you collect. This process takes less than 5 minutes, and when you’re done you’re given an “embed code” (code for your website) that will embed your policy on your website.

Because the policy isn’t hosted directly on your website (it’s embedded on your website and being delivered from Termageddon’s servers) Termageddon is able to update your policy remotely— and this is the key.

They are able to, as a single entity, stay up to date will all the changing laws, publish revisions to their policies globally, and push those updates to you instantly— ensuring that you stay compliant no matter what new laws come into effect.

Termageddon will gladly (and personally!) walk you through the entire process and even help you generate your policies. When new laws go into effect, it’s sometimes required that you answer a few new questions. When/if that happens, you’ll get an email notifying you of the updates and prompting you to login and answer the new questions.

Did you know that if you have a contact form on your website that you are collecting personally identifiable information (PII)?

Several states have already passed privacy laws to protect the PII of the consumers of those states. These laws require most websites that collect PII to have a privacy policy.

On top of that several other states are proposing their own privacy laws, each with their own unique requirements for what your privacy policy needs to disclose as well as unique penalties for not complying.

Some states are proposing businesses be fined over $5,000 per violation, per website visitor. Others are proposing “private right of action”— meaning citizens of that state can sue businesses anywhere in the US for not having a compliant privacy policy.

These laws are created to protect the consumers of those States, not the businesses. In other words, your business doesn’t have to be located in that state for those laws to apply to you.

That is why we created Termageddon.

With Termageddon you can generate a privacy policy for your website in less than 15 minutes. What makes Termageddon special is that when the laws change we automatically update your policies for you, helping you stay compliant and avoid fines and lawsuits.

We protect your website for $10 per month or $99 per year— saving you both time and money.

— Termageddon

Are your policies compliant?

If you’re unsure (or sure they aren’t!) then you could be subject to massive fines and even lawsuits.

SIGN UP FOR A FREE POLICY AUDIT!

I’m using Termageddon to protect my company— and my customers.

I first signed up with Termageddon in April of 2019, when my company’s website had a very generic (and “borrowed”) privacy policy.

Within just a few minutes I had a fully-compliant policy on my website and felt instant relief that I was protected.

I emailed Termageddon back to thank them and compliment them on their work (I’m telling you, I was impressed!). Within just a few minutes I was on the phone with co-founder Hans Skillrud.

Because I spend quite a bit of time networking and collaborating with web developers across the globe, I was anxious to share my find with my colleagues.

Since then, I’ve introduced hundreds of web agencies and business owners to Termageddon, and started protecting my clients with their policies (which I help them setup and implement for free).

In October of 2019 I was able to meet with Termageddon’s co-founders (turned engaged couple— Hans and Donata) at a WordPress event.

Besides providing a fantastic service (that is so desperately needed), they are two humble and wonderful people. While that may not seem important to this article, I always enjoy supporting companies with a clear mission and passion to help their customers— and Termageddon has that in abundance.

For nearly a year now, Termageddon has been nothing but fantastic— and their company is growing and gaining recognition for its innovative and effective system.

What you should do next

If you don’t have a privacy policy, or you have one but you’re not sure if it’s compliant— reach out to me and let’s have a chat.

You can go through Termageddon directly and embed the policies yourself, or I’ll be glad to work with you personally, as an official Agency Partner of Termageddon, to ensure your policy is complete (and applicable to your website) and embed the policies for you (which is what most people prefer).

For £15/mo, the peace of mind alone is worth the price— but one lawsuit and penalty would likely be more than you ever spend on Termageddon’s services for the life of your website.

An interview with Termageddon Co-Founder, Hans Skillrud

Recently a good friend of mine Kyle Van Deusen asked Hans to jump on a quick call to talk (in generic terms) about the importance of data privacy and how this applies to small businesses like yours.

Video Transcript:

Kyle Van Deusen:
Hey, it’s Kyle from OGAL Web Design, and while this subject might not be the most entertaining, if you own or manage a website, it is the most important.

Kyle Van Deusen:
Today, I’m joined by Hans from Termageddon to talk about data privacy and why your website, realize it or not, must comply with data privacy laws. So hello, Hans. Thanks so much for joining me today. First let me ask you, what is the purpose of privacy policy and terms of service?

Hans Skillrud:
Hi, Kyle. Thanks for having me on. A privacy policy discloses what information a website collects and with whom that information is shared with. It is required by law already in four states in America, and at the moment we’re recording this, there’s 14 states that have proposed privacy laws. So it tells visitors of your website what you do with the data that they submit on your website.

Hans Skillrud:
In terms of service, otherwise known as a terms and conditions statement, it sets the rules for a website. So maybe you offer links to third-party websites, like Facebook or Twitter. That’s a great example of wanting to provide a terms and conditions where it states, “Hey, we provide links to third-party websites, but we don’t control those websites. So you can’t sue us if you click that link and you get to a hacked website and then you get hacked. We’re not responsible if that happens because we don’t have any control of that”.

Hans Skillrud:
Another great reason for terms and conditions is what’s called a DMCA notice. And what this is is maybe you are unknowingly using copywritten images or text. With a DMCA notice, it says, more or less, hey, if we’re using copywritten images and it’s your property, that is unintentional and we will immediately remove it. Here’s our contact information to have us do that. A DMCA notice can create a safe harbor for a business, protecting from potentially being sued.

Kyle Van Deusen:
Yeah. And all that is extremely important if you own a website, but a lot of small businesses might wonder if they really need one. So who needs to have a privacy policy on their website?

Hans Skillrud:
Anyone that collects information on their website, personal information. A good example is if you have a contact form on your website. A contact form is a fantastic lead generator for businesses, but that’s a great example of when a company, no matter what their size, are collecting what’s called personally identifiable information. Another great example is newsletter sign-ups; e-commerce, if you transact through your website; and another great example is Google Analytics, where you’re tracking the behavior of a visitor on your website. Yet again, amazing tools to help your business grow and to understand how to improve your website, and simply you just nowadays need to disclose a privacy policy.

Hans Skillrud:
And, yes, a lot of people are like, “Well, I only hear about Facebook or Google getting sued, and I only hear about the big ones.” That’s because that’s what news talks about, the big ones, the ones where people are getting sued for hundreds of millions or bajillion dollars, whatever. The fact is, though, privacy laws are entering into America on a state-by-state basis. If you have a contact form and you get inquiries across state lines, you not only have to operate on a state level with the state you’re located in, but you have to comply with all the privacy laws where you’re collecting information from. Privacy laws do not care about where a business is located. They only care about protecting their citizens. So if you get inquiries across state lines, you not only need a privacy policy, you need a strategy to keep it up to date over time.

Kyle Van Deusen:
Yeah. So what are some of the consequences if you don’t have a privacy policy? I’m sure people are starting to figure out by now that they really need one, but what are they at risk for if they don’t a privacy policy in place?

Hans Skillrud:
They are at risk currently for being fined, and they soon will be at risk for being sued. Several states already have laws in place that are requiring certain businesses to comply with their privacy laws, to provide specific disclosures as it meets their specific privacy laws; and you could be fined up to $7,500 per violation. And what that means is not just a one-time slap on the wrist $7,500. Per violation could be interpreted as per website visitor. So that is something you don’t want to mess with because that could literally take out small businesses, which I think is a joke personally, but hey, we’re here and we’re trying to solve it.

Hans Skillrud:
The thing that people also need to be aware of is there are several states that have proposed privacy laws, like New York for example, which will enable their citizens to sue businesses of any size, any location, just for having a contact form without a privacy policy.

Kyle Van Deusen:
Yeah, that’s something you definitely don’t want to mess with because those kind of fines could bankrupt most small businesses in America once you start adding them up. So with some of these things already in place and some more underway, going through legislation now, where do you see the future of internet privacy and policies? Where do you think all of this is going?

Hans Skillrud:
There’s a lot of talk about, oh, once we have a federal law, everyone’s good and dandy. No, that’s not the case. In fact, I forget the exact name… I’m not the privacy attorney, the president of Termageddon is. She’s the newsletter editor for the American Bar Association and has a whole bunch more credentials. I’m just a lowly sales person. But there’s a phrase that goes into it, but it’s something along the lines of if a state privacy law exists and there’s a less aggressive federal law, the state can enforce the more aggressive state-specific privacy law. So it’s a mess. I don’t even see there being a worldwide privacy law. That would be foundational change to how we operate as a world together. So I see things getting more complicated, not less complicated, over time.

Hans Skillrud:
From today when we’re recording this, in the last week, at least three other states have been added to the list of proposing their own unique privacy bills with their own unique penalties, and they’re all unique disclosures that are required. I see it getting more complex for the foreseeable future.

Kyle Van Deusen:
Yes, I agree. Unfortunately, that’s the case. But luckily, we have Termageddon to help solve this problem for small businesses like myself and the customers I deal with.

Kyle Van Deusen:
Hans, I appreciate it so much. Thank you for taking the time to explain this to us today, and I appreciate all the work you guys do. We’ll talk to you on the next one.

Hans Skillrud:
Hey, thank you so much.

Contact Me About Your Policies & Protection

Use the form below to let me know you’re interested in protecting your  company for privacy lawsuits, and I’ll get back with you to setup a time to walk through the process and get you compliant.

Are your policies compliant?

If you’re unsure (or sure they aren’t!) then you could be subject to massive fines and even lawsuits.


Disclaimer: Because what good would this post be without one, right? I am NOT a lawyer and am not offering legal advice. This article was written and reviewed to provide you with the knowledge you need to help protect yourself. In all cases it’s best you consult with your lawyer to ensure you are complaint. WD Explored cannot guarantee any policy or procedure to be 100% compliant.

Why your company needs a web designer

Why your company needs a web designer

In earlier days, when there is no internet, doorstep marketing was the main concept that is followed by every successful business. But as technology has upgraded, there is a lot changed. Nowadays, everything is done by sitting at one place through online stores where every business has a website built by a website designer.

Business
Website Designer

Well, before getting in detail about a website designer, it is necessary to know what does a website design means? Website designing is the process of creating a website. This website combines several different aspects that include content production, webpage layout, and graphic designing. These websites can be created by both website designer and website developer. But the concept of web design and development are mostly interchanged as web design is technically a subset of the broader version of web development.

What Does a Website Designer do?

The core job of a website designer is to design web pages. These website designers consider a lot that may not be immediately apparent when you look at a webpage for the first time. They create websites using a mark-up language known as HTML. They write HTML tags to define the content and metadata of each page. The layout and presentation of the elements on the webpage are usually defined using CSS (cascading style sheet). Thus, most of the websites include a combination of HTML and CSS to give a pleasant appearance to a website. To grab the targeted consumers attention is the aesthetic aspect of a website with the selection of appropriate font, colour, layout and images. With this the entire personality of the website can be created. Apart from the beauty aspect, the usability of the website is mostly prioritised, which is taken care while creating a page concerning the target market.

Demand for A Website Designer in London

In London web design agency offers a challenging and rewarding opportunity as web design skills are most desirable than ever been before. Whether you are a large cooperate company or a non-profit organisation, the need for a website is something much desirable one. This means that you need a website designer to create or maintain those websites. It includes the development of those site with the long-term management and marketing of an organisation’s digital presence. All these are the responsibility of a website designer. Thus, it is needed for the website designer to analyse and understand the demand for the projected skill in the current. Depending upon which he/she has to enhance themselves for a better career in any web design company. The simple truth behind this most catchy phrase ‘Web designers’ is not as simple as you think. Yes, there are many different jobs that come under the general umbrella of ‘web designer.’ It starts from creating the actual visual design of web pages and continues with developing those pages, writing tags, specialising the service such as accessibility experts, user testing, social media specialists and much more. A recent survey shows that the employment of web developers is projected to grow widely at the rate of 20 percent from 2012 to 2022, which is much faster than the average of all other occupations. Even this growing popularity is mainly contributed by the use of mobile device and e-commerce sites.

Benefits of Approaching a Web Designing Agency in London

Mostly, when you are planning to approach a London based web design company, you can have many benefits,

  • You Can Have a High-Quality Site:

Nowadays, there are several free website design templates available out there, but all of them are the basics. With them, you can’t expect to have a professional website with cookie-cutter tools. Generally, a website requires several features including images, plugins, headers and codes. When you are planning to have a professional website, it is better to go in search of website designers near me through a website design London agency. Here, the professional website will be built by professional web designers who use the background of information technology/programming to provide you with the best business website.

  • Online Strategy:
  • Responsive Design:
  • Search Engine Optimization:

These web design agencies can provide you with the team of professional developer who can create a solid strategic plan for your site. In other words, their designers will have your business model and future organisational goals in mind while creating your site. Depending upon which they can establish a solid foundation for the sites. There was a time when everything can be found only on a computer. But as technology has improved, you can find people making use of their smartphones and iPads to view a site. If your website is not user-friendly, then what? Your audience will simply ‘bounce off.’ Which means that after spending much time on your sites, they would not have made any purchase from your sites. But the professional website designers will see to it that your website is completely responding to the designs no matter where ever you open-up the site, i.e., a smartphone or iPad. SEO or Search engine optimization is incredibly an important tool for any online business owner. Once the website is done, it is very important for it to appear on the top search engine. Well, having the best website is useless if it misses attracting potential customers to a website. Thus, these website designers design your website in such a way that it can reach the high SEO ranking easily with less effort.      

What to expect from website designers

What to expect from website designers

What to expect from website designers ?

cfactory  11th October 2017  0 comments

Quality to expect from website designers

Website design services – Your website is the first and the most important impression that you will make on potential clients and customers. Your website will need to represent all the good things about your brand and give the reader a sense of the quality of services that you provide. In the end, the work done by you must be painted in the correct light in front of the world by your website. Your website is your only true business card that will tell the world about how you deal with technology and how updated you are about the latest trends.

Apart from providing the correct image for the company, your website also provides the point of contact for many people. With the right search engine optimisation of your website, you can attract the right buyers without investing any money on advertisements. As people search the important keywords such as “Best Florist in Birmingham” and your website pops up in the top search, there is a possibility that you have made a new customer on the basis of how your website has been formulated and how much you attract the customer with your lucrative offers.

Website design services | C Factory

Social Media Marketing

Is also an important process that refers to gaining website traffic or attention through social media like Facebook, Instagram, and Twitter. Our web design services in London provide the best in class services with a guarantee to boost your business many times and give you an idea of how many people are actually waiting for a brand like you to emerge and provide them with the services that everyone has been waiting for. These services give a clear idea of how people change the future of their business in this age of technology. Any local business can become an online business and attract customers from all over the world if they are searchable online and their website is developed according to latest design norms.

Digital Marketing

We are a digital marketing company that is based in London, UK. They have developed an online reputation of helping grow up to their full potential. Their business is to make other people’s business grow in the most cost-effective manner. They also provide a wide range of website design services that include web development, web designing and web promotion. They have also provided clients with pay per click services and their management for the business. They help the clients understand their brand and position in the current market. They also tell the client about the biggest competitors and the target audience that can help them increase the value of the brand in the long run.

C Factory Website design services in London Has a highly experienced team of marketing professionals and creative designers who work with clients to develop a website their company deserves. They closely understand the company’s requirements and the vision that the client has for the website before developing it. They help them market the website appropriately to the customers and create the right image for the company that will affect the sales and in the long run the progress of the organisation.

web design | C Factory

Business Marketing strategy

They form a clear and concise strategy that suits the brand and their budget. They build the company’s profile and credibility in the market in order to help the business reach your maximum potential. The company specialises in web related services that include a solution to the integration of solutions and IT offshore outsourcing. This works best across small and medium scale business that want to grow across the globe. You can be benefitted from a wide range of skills, deep vertical industrial expertise and an excellence in the top technologies that are being used in the market like HTML, NET, PHP, ERP, HTML5, Database Management and other custom application fields.

In order to make your business reach out to numerous users via mobile devices and websites that are suitable for viewing on all forms of devices they make the website responsive and make everything tailor made as per your requirement. All the devices such as smartphones, iPhones, iPads, Phablets and tablets. Regardless of the device, the website will not lose its beauty and impact. This means that despite having the most impactful message your website will not be constrained only for the best experience for desktop consumers. The same experience will also be available for mobile customers that can access the website on the go with their perfect services and effective outlook.

With our SEO services, we understand that the goal of every website is to rank higher on the analytical part of the search engine. We guarantee high rating on.

Website Sucess

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