Photoshop Elements Tips

Photoshop Elements Tips

I acquired my copy of Photoshop Element 7 some years ago from Ebay, but with the many online websites that offer the same services or some very good free version (gimp) I am yet to upgrade.

When using Photoshop Elements I always use the ‘Save for Web’ option .

This option allows you to tweak the setting to maintain the image quality, but with a smaller file size so is quicker to download, especially as mobile website viewing is ever increasing.

Saving as a jpeg and setting the quality is my default settings and can easily reduce an mage from 623K to 22.9k

Saving image for the web - Image SEO
Huge size reduction, small quality reduction

When building a website< I make sure all images have gone through this process so the page speed is as quick as I can make it.

The process is:

  1. Open an image and choose File > Save For Web.
  2. Choose JPEG from the optimization format menu.
  3. To optimize to a specific file size, click the arrow to the right of the Pre-set menu, and then click Optimize To File Size. Enter a number in the Desired File Size text box, and select either Current Settings, which optimizes for the current settings, or Auto Select GIF/JPEG, which automatically determines whether JPEG or GIF is the better format.
  4. Do one of the following to specify the compression level:
  • Choose a quality option (Low, Medium, High, and so on) from the pop‑up menu under the optimization format menu.
  • Click the arrow in the Quality menu and drag the Quality pop‑up slider.
  • Enter a value between 0 and 100 in the Quality box.The higher the Quality setting, the more detail is preserved in the optimized image, but the larger the file size. View the optimized image at several quality settings to determine the best balance between quality and file size.

5. Select Progressive to display the image progressively in a web browser; that is, to display it first at a low resolution, and then at progressively higher resolutions as downloading proceeds.

6. To preserve the ICC profile of the original image in the optimized file, select ICC Profile. Some browsers use ICC profiles for colour correction. The ICC profile of the image depends on your current colour setting.

7. If the original image contains transparency, select a Matte colour that matches the background of your web page. Transparent areas in your original image are filled with the Matte colour.

8. To save your optimized image, click OK. In the Save Optimized As dialog box, type a filename, and click Save.

Once you have the settings tweaked this can be a quick process and there are even tools that can automate this, but I like to check each image as some need to be higher quality.

If you would like me to check your site click on the button below and we can see if your site is suitable for our speed optimisation process.

Control Your Data

Control Your Data

This is YOUR website,

so YOU control the data

Why is data control important for your business? How do we do this for all the websites we build?

We build all our websites using WordPress CMS (Content Management System). This simply means should you want to look for other developers, you can easily do so because most developers are familiar with it. You can switch developers anytime and still get the help you need.

You Can Switch Developers Anytime

In keeping with that spirit, we give you full access to everything about your website. You own your site completely and absolutely. You are not locked into working with us. So if by any chance you feel the need to switch to another company, we will even help migrate your site from our hosting and maintenance services to another.

You Own All Your Content

We also build our websites so they are set up to be able to take advantage of “Own The Race Course” style of content publishing.

Instead of putting all your best videos and articles on social media or other website platforms owned by someone else, you can host your own content on your own site. This way, you can bring people from other platforms into a space—your space—where you have ultimate ownership and control.

We make all the websites we build easy to edit. You can easily do it yourself. We provide training videos for all the major elements of the website. This is so you can easily learn how to do it yourself or train someone in your team to make small changes to the site, publish blog posts and the like.

Get Full Control Of Your Site Without Getting Your Hands Dirty

But why focus on maintaining your website or training your staff when you have a business to run? We recommend you pass the task to someone who can quickly identify any issues and resolve them for you.

We provide a comprehensive website hosting, maintenance and support service so you won’t have to worry about your site at all, yet still maintain control over it. This way we can help you concentrate on how you can grow your business even more.

I loved how they gave me everything I needed to access the website.

Lindsey

Owner, LH1 Book Keeping

Why build a WordPress website?

Why build a WordPress website?

1. It’s easy to use
2. The design can be modified rather quickly
3. Lots of excellent plug-ins are readily available to further customize a site
4. Regularly updated so security holes don’t take long to patch
5. Can easily be shared with others, allowing collaboration on a single site
6. SEO-friendly; WordPress is already optimized for search engines ========================================================= Now we have lists and an outline based on the titles of these articles

10 Questions to ask your web designer

Finding a web designer can be tricky and sometime long and frustrating. Asking the correct questions when choosing a web designer can help you find one that understands your view and can give you the website for you.

When it comes to your website, you want it to be the best you can be. It’s usually the first point of contact visitors have with your company, and you want their first impression to be a good one. 

This is why asking the right questions to make sure you and your web designer are a good fit is essential. 

1. Is all the work done in house or outsourced?

Does your web designer just do web design or do they offer Logo designs, Copywriting, custom fonts if so then some bits will most likely be outsourced as it is almost impossible for 1 designer to be skilled in all of these areas. If you are using an agency then they will most likely have different specialist for each part of the build.

If you ask your designer for a whole variety of things, not just the site design, it’s likely they’ll bring on help. Some designers know what they’re strengths and weaknesses are, and will outsource the stuff that’s just not their forte to trusted business partners, which is normal.

So be sure to ask if things are outsourced and who/where to so you can check out the people being outsourced to.

2.How long does one website project take from start to finish?

This will give you a time line of when you can expect your website to be finished. Also it means you can align schedules to you are both focusing on the project at the same time.  Also if you need it done quickly and they dont have the availability you can move on or delay the project.

3. ASK YOUR DESIGNER IF THEY HAVE A PAST CLIENTS YOU CAN SPEAK WITH

Testimonials and reviews are generally pretty reliable, but if you want extra proof that your potential designer is above board, feel free to ask to speak with a past client.

Of course, the designer will give you the people they most enjoyed working with who they know will rave about them, so expect if they give you details of a past client, you’re likely going to hear great things.

Granted, if they don’t have anyone to put you in touch with or the person they do put you in touch with doesn’t give all that fabulous of an impression of their project, don’t wait a moment and instead move right along to your next designer prospect.

4. What services are provided?

Different designers offer a different range of packages and services. It is down to you to find out which package works right for your project. Do they consider SEO within their build? How far do they go with design? Do they build mobile first?

Make a list of the services you’d like included in your agreement and go through each one with your potential designer. If there are any features you absolutely need that they are unable to provide so you’re not wasting your time.

5.What is your expectation of my involvement?

Think about how much you’d like to be involved in the design process. Do you want a say in all decisions being made, or do you want to leave most of them to your designer? It’s also important to gauge what they expect from your involvement. If you aren’t sure then check before starting other wise this could impcat timings and or budgets.

6.Will I be able to make edits on my own?

This one can go both ways, some people will keep the designer on a retainer to make changes each month or to use a template and upload new posts each month, others want the site built and then make the changes on their own.  If you want to make the changes yourself then make sure you know how.

 7.What happens about maintenance after website is complete?

There’s no right or wrong answer here, different designers do things differently.

If you’re someone who really wants to have ownership over their site, and wants to update or make changes, go for a web design platform such as wordpress so it is easier to make the changes.

If you’d rather shoot off an email with edits/updates and wait a few days to have them polished up by someone else (and you have the budget to pay for that every time you need a site edit), then go for a designer that offers maintenance packages.

8.Will I own the website once it’s launched?

It’s necessary to find out if the domain name will be registered in your name and if the web designer requires website hosting on their servers. Also, keep this in mind if your web designer uses a custom CMS (Content managementsystem). In addition, ask if you’ll receive all source files, access to your hosting account, and back-end administration.

You’ll also want to determine if your business will be required to take out an ongoing maintenance contract to keep your site live, or if they plan on delivering the completed site after the launch date.

 9. What do you charge for a project of this scope?

Every designer’s rates are different, so do your research beforehand to figure out the budget you want to set and what you’re willing to pay. Don’t opt for the cheapest developers you can find; you get what you pay for, and what you’ll end up with is a website you aren’t proud of. It’s better to spend extra on a job well done than to skimp and have to pay more down the road to make up for the lack of quality work.

10.

2 red flags you should keep an eye out for

If you notice any of these, stop and think!

1. Upon agreeing to the project you are not asked to sign a contract

Contracts protect both you and your designer, so you for sure want to have one!

A contract between you and your designer should spell out what you’ll be paying, when you’ll be paying it, who owns what licenses, what the deliverables are, etc.

As you can imagine, this can help you out equally as much as it does your designer. If you were promised 2 rounds of revisions, and only got 1, you can have your contract to refer back to.

Pro tip: Sometimes for smaller bits of work for say a couple tweaks for a few hundred, designers won’t have you sign a contract just because its not worth the effort. If you’re putting down quite a thousand or more to work with them however, a contract should absolutely be expected.

2. THEY HAVE NO TESTIMONIALS OR REVIEWS

Not one person has said something good about your potential new designer? Not a good sign. Or, someone named Joe, who has no website link or photo or last name said something good? Also not a good sign.

Check out to see both that they have testimonials and reviews.

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